SurveyMonkey lists 30 features. How many does your team use?

Survey tooling is buildable, but the 335M-person Audience panel, SMS/WhatsApp reach, and 200+ app integrations cannot be replaced by a custom app.

Survey building

• Question types and templates
  Build surveys from 500+ templates and 13 common question types including matrix, rating, ranking, and NPS.
• AI survey generation
  Generate a survey from a text prompt that the user can then edit.
  Needs an outside service: OpenAI or Anthropic API. Needs an AI model provider; simpler generator only
• Required questions and validation
  Make questions required and validate answer formats such as email addresses.
• Multilingual surveys
  Run one survey in multiple languages and analyze results together.
• Quizzes with scoring
  Turn a survey into a quiz with scoring and a results page.

Logic and personalization

• Skip logic and branching
  Show or skip questions and pages based on earlier answers.
• Piping and custom variables
  Carry answers and external data such as customer IDs into later questions.
• Randomization
  Randomize answer choices, questions, or pages to reduce bias.
• Response quotas
  Limit responses overall or by criteria to get a balanced sample.

Distribution

• Web links and QR codes
  Share a survey by link or QR code and collect responses in a browser.
• Email invitations and reminders
  Send survey invitations and scheduled reminder or thank-you emails.
  Needs an outside service: Resend. Needs a transactional email provider
• SMS distribution
  Send surveys by text message.
  Needs an outside service: Twilio. Needs an SMS provider such as Twilio; owner pays per message
• Embedded and popup surveys
  Embed surveys on a website or trigger popups by scroll or exit.
• Survey Audience panel
  Reach a 335M+ global respondent panel.
  We can't build this. Requires owning a large global respondent network

Payments and file collection

• Accept payments in surveys
  Collect payments from respondents within a survey.
  Needs an outside service: Stripe. Owner must connect Stripe
• File upload questions
  Respondents upload files as part of a response.

Branding and accessibility

• Themes and branding
  Apply themes, logos, colors, fonts, and custom thank-you or disqualification pages.
• Custom URL and subdomain
  Custom survey link endings and a branded subdomain.
• Accessibility compliance
  Accessible themes aligned to WCAG2 and Section 508.
  Simplified version. Achievable with careful build; no certification

Analysis and reporting

• Response dashboards and export
  View results, NPS scores, and export responses to CSV or Excel.
• Sentiment analysis and themes
  Automatically detect sentiment and themes in open-text answers.
  Needs an outside service: OpenAI or Anthropic API. Needs AI model; basic keyword analysis only without it
• A/B testing and significance
  Randomize variants and check answer bias.
• Industry benchmarks
  Compare results against industry benchmark data.
  We can't build this. Requires proprietary benchmark dataset

Recurring and alerts

• Recurring surveys
  Re-run the same survey weekly, monthly, or quarterly.
• Smart notifications
  Trigger alerts on custom conditions such as low NPS.
  Needs an outside service: Resend. Email alerts need a transactional email provider

Admin and enterprise

• Roles and user management
  Manage users and permissions from one dashboard.
• Single sign-on (SAML)
  Sign in through an enterprise identity provider.
  Needs an outside service: WorkOS. SAML requires enterprise identity setup and certification effort
• Compliance certifications
  SOC 2 and HIPAA compliance attestations.
  We can't build this. Certifications cannot be produced by building an app

Integrations and API

• Prebuilt app integrations
  Connect to 200+ apps such as Salesforce, Slack, Microsoft Teams, HubSpot, Zapier, and Power BI.
  Simplified version. Only specific integrations we build; large partner catalog not replicable
• Public API
  Developer APIs for custom data integrations.

What you’d bring

We write all the code. These features only work on outside services, and those accounts are yours to open and pay for directly.

What we can’t build

• Survey Audience panel. Requires owning a large global respondent network
• Industry benchmarks. Requires proprietary benchmark dataset
• Compliance certifications. Certifications cannot be produced by building an app

Build only the SurveyMonkey features you use

Pick your features, choose what it connects to, and see the price before you start.