Amplitude lists 21 features. How many does your team use?

Amplitude is a large hosted analytics suite; a custom app can replicate dashboards and funnels, but not its Behavioral Graph engine, SDK ecosystem, or AI-driven insights at scale.

Product Analytics

• Instant query results
  Ask behavioral questions and get answers without SQL.
  Simplified version. Basic funnels, retention and segmentation are buildable on Postgres; Nova-scale speed is not.
• 360-Journeys and user paths
  Trace user paths and journeys across events.
  Simplified version. Simple path analysis buildable; complex distributed joins at scale are not.
• Root cause analysis
  Detect anomalies and explain spikes or dips.
  Needs an outside service: OpenAI or Anthropic API. Basic anomaly flags possible; ML-driven root cause needs custom models.
• Cohorts and segmentation
  Build and compare user segments.

Behavioral Prediction and AutoML

• Predictive insights (churn, conversion)
  Predict likelihood to convert, buy or churn.
  Needs an outside service: OpenAI or Anthropic API. Requires custom-trained models; only simple heuristic scoring is realistic.
• 1:1 recommendations
  Recommend content or products per user.
  Needs an outside service: OpenAI or Anthropic API. Rule-based recommendations buildable; ML personalization needs trained models.

Session Replay and Heatmaps

• Session replay
  Record and replay user sessions.
  Needs an outside service: Mux. Event-based replay possible in browser; full DOM recording and storage is heavy.
• Heatmaps
  Visualize clicks and scroll on pages.

Guides, Surveys and Activation

• In-product guides and surveys
  Show onboarding tours and surveys to user segments.
• Email and push delivery to users
  Send targeted messages from behavioral triggers.
  Needs an outside service: Resend + Firebase Cloud Messaging. Transactional email buildable; bulk campaigns need a third-party sender.

Experimentation and Feature Management

• A/B and feature flag testing
  Run experiments and roll out feature flags.
• Web experimentation visual editor
  Visually edit page variants for tests.
  Simplified version. Code-based variants only; no full visual editor.

AI Agents and Assistants

• Global Chat natural-language analytics
  Ask analytics questions in chat.
  Needs an outside service: OpenAI or Anthropic API. Buildable with an LLM over your own data; accuracy at Amplitude's level is not guaranteed.
• AI Feedback
  Analyze customer feedback at scale.
  Needs an outside service: OpenAI or Anthropic API. Requires LLM processing; quality depends on the model you rent.

Marketing Analytics

• Campaign and attribution reporting
  Measure marketing channel performance.

Data Integrations and SDKs

• Event ingestion SDKs and HTTP API
  Send events from web, mobile and server.
• Warehouse and destination syncs
  Stream data to and from third-party tools.
  Simplified version. Specific connectors (Segment, Braze, HubSpot, etc.) are third-party; custom webhooks buildable.

Data Governance and Privacy

• Data governance and taxonomy
  Manage event schemas and access.
• Role-based access
  Control who sees which data.

Dashboards and Reports

• Dashboards and charts
  Build and share dashboards.
• CSV export
  Export data and charts.

What you’d bring

We write all the code. These features only work on outside services, and those accounts are yours to open and pay for directly.

Build only the Amplitude features you use

Pick your features, choose what it connects to, and see the price before you start.