ActiveCampaign lists 20 features. How many does your team use?

Replaceable for core automation, CRM and forms, but its 1,000+ prebuilt integrations, WhatsApp/SMS delivery and AI-model features require rented infrastructure we cannot provide.

Marketing Automation

• Visual automation builder
  Build multi-step customer journeys triggered by form submits, tags and other events.
• AI automation builder
  Describe an automation in natural language and get a draft workflow with dead-end detection.
  Needs an outside service: OpenAI or Anthropic API. Needs an LLM provider; simple prompt-to-template is buildable, autonomous fixes are not.
• Site tracking
  Track contact visits to website pages and trigger automations from them.

Email Marketing

• Email campaign builder
  Create and send email campaigns with a drag-and-drop editor and templates.
  Needs an outside service: Amazon SES. Bulk sending needs an email delivery service such as SES or Postmark.
• Split testing
  Test campaign variants and automatically send the winner.
  Needs an outside service: Amazon SES. Test logic is buildable; delivery needs an email provider.
• Predictive sending
  Send each contact at the time they are most likely to open.
  Needs an outside service: OpenAI or Anthropic API. Simple send-time heuristics only; no trained predictive model.

Transactional Email

• Receipts, password resets and alerts
  Send automated transactional emails such as receipts and password resets.
  Needs an outside service: Resend. Requires a transactional email provider account.

SMS and WhatsApp Messaging

• SMS marketing
  Send SMS campaigns and SMS steps within automations.
  Needs an outside service: Twilio. Requires an SMS provider such as Twilio or ClickSend.
• WhatsApp unified inbox
  Chat with contacts over WhatsApp in a shared inbox with automation.
  Needs an outside service: Twilio. Requires WhatsApp Business API access via a provider.

CRM and Lead Management

• Contacts and deals pipeline
  Manage contacts, deals and pipeline stages in a board view.
• Lead and win probability scoring
  Score leads and deals based on engagement data.
  Simplified version. Rule-based scoring only; predictive scoring needs a custom-trained model.

Segmentation

• Contact segments
  Build segments from many conditions such as tags, fields, and engagement.

Landing Pages and Forms

• Landing pages and forms
  Create public landing pages and forms that feed contacts into automations.

Analytics and Reporting

• Dashboards and reports
  Build dashboards of contact growth, automation and campaign metrics.
• Natural-language reporting
  Ask questions of your data and get answers and dashboards from a prompt.
  Needs an outside service: OpenAI or Anthropic API. Needs an LLM; limited to predefined queries reliably.
• CSV import and export
  Import and export contacts and report data as CSV.

Integrations and API

• Native app integrations
  Connect to Shopify, Stripe, Salesforce, Calendly, Square, WooCommerce and 1,000+ apps.
  Simplified version. Each integration must be built individually; 1,000+ prebuilt connectors cannot be replicated.
• Public API and webhooks
  Programmatic access to contacts, deals and events for custom integrations.
• Custom Objects
  Store custom structured records such as memberships or loyalty points and use them in automations.

Franchise and Multi-Location

• Multi-location data hub
  Central view of marketing data across franchisees and locations.

What you’d bring

We write all the code. These features only work on outside services, and those accounts are yours to open and pay for directly.

Build only the ActiveCampaign features you use

Pick your features, choose what it connects to, and see the price before you start.