Mailchimp lists 25 features. How many does your team use?

Replaceable in parts: the core email, forms, and automation can be custom-built, but deliverability, SMS carrier access, and the 300+ app ecosystem cannot.

Email campaigns

• Email builder and templates
  Design emails with drag-and-drop editing and pre-built or custom templates.
• Bulk email sending
  Send campaigns to large audiences and track opens, clicks, and unsubscribes.
  Needs an outside service: Amazon SES. Buildable, but reliable bulk delivery needs a sending provider and deliverability setup; no inbox placement guarantee.
• A/B and multivariate testing
  Test subject lines, content, and send variants.
• Send time optimization
  Send each contact when they are most likely to open.
  Needs an outside service: OpenAI or Anthropic API. Simple rule-based send times only; no learned per-contact model unless an AI service is rented.

Marketing automation

• Automation flows
  Triggered sequences such as welcome series, purchase follow-ups, and win-back.
  Needs an outside service: Amazon SES. Trigger logic is buildable; sending the emails needs a sending provider.
• Transactional emails
  Send receipts, confirmations, and alerts triggered by app events.
  Needs an outside service: Resend.
• Webhooks
  Trigger external actions on events.

Audience management

• Contacts, tags and segmentation
  Organize contacts, tag them, and filter audiences by behavior or purchases.
• Customer profiles and CRM
  View contact history and engagement in one place.
• Predictive demographics
  Estimate age and gender of audience members.
  We can't build this. Requires proprietary third-party demographic data and models we cannot build.
• Behavioral targeting
  Target messages based on tracked user actions.

Forms and surveys

• Signup forms
  Embeddable forms and popups to grow the list.
• Surveys
  Create and collect customer feedback surveys.

Landing pages and websites

• Landing pages
  Standalone public pages for campaigns and lead capture.
• Content Studio
  Central storage for images and creative assets.

AI tools

• Generative copy
  Draft email copy and subject lines in the editor.
  Needs an outside service: OpenAI or Anthropic API. Buildable by calling a hosted AI model; owner pays the model provider.
• Subject line helper
  Real-time suggestions while writing headlines.
  Needs an outside service: OpenAI or Anthropic API. Works with a hosted AI model.
• Smart recommendations
  Suggested next steps from account and audience data.
  Needs an outside service: OpenAI or Anthropic API. Rule-based recommendations only, no trained model.

SMS marketing

• SMS campaigns
  Send text message campaigns to audience members.
  Needs an outside service: Twilio. Needs an SMS carrier provider and approval; Mailchimp sells this as a regulated add-on.

Reporting and analytics

• Campaign reports
  Track opens, clicks, revenue, and audience growth.
• Revenue dashboards
  Dashboards tying campaigns to purchases.

Integrations and data import

• CSV import and export
  Move contacts and reports in and out as CSV.
• Store and app connectors
  Sync data with Shopify, WooCommerce, Salesforce, Stripe, and 300+ apps.
  Simplified version. Only the connectors we write; the 300+ app directory is not buildable.
• Payments
  Take payments for products or subscriptions.
  Needs an outside service: Stripe. Via Stripe.

Support and onboarding

• Onboarding specialists and experts
  Human onboarding help and an expert marketplace.
  We can't build this. Staffed human services and a freelancer network are not software we can build.

What you’d bring

We write all the code. These features only work on outside services, and those accounts are yours to open and pay for directly.

What we can’t build

• Predictive demographics. Requires proprietary third-party demographic data and models we cannot build.
• Onboarding specialists and experts. Staffed human services and a freelancer network are not software we can build.

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