HubSpot is a platform, not a feature list.

Replaceable only in part: CRM, forms, email and dashboards can be rebuilt, but the 2,000+ integration marketplace, AI agents, and deliverability infrastructure cannot.

Smart CRM and contacts

• Contact and company database
  Store and manage contacts, companies and lead records in one place.
• Lead management and tracking
  Track and manage lead records and lifecycle in a centralized database.
• List segmentation
  Create targeted contact lists for campaigns and reporting.
• Data cleanup and unification
  Combine, clean and deduplicate customer records across sources.
  Simplified version. Basic dedupe and merge only; no large-scale enrichment database

Sales pipeline

• Deal pipeline management
  Build and manage sales pipeline stages and deal records.
• Conversation intelligence
  Record and transcribe sales calls with coaching insights.
  We can't build this. Needs telephony, transcription and AI services; not buildable as-is
• Business insights and company data
  Auto-populated company details from HubSpot's own data source.
  We can't build this. Depends on HubSpot's proprietary company database

Meetings and scheduling

• Meeting scheduler
  Let contacts book meetings into available calendar slots.
  Needs an outside service: Google Calendar and Microsoft Graph APIs. Two-way calendar sync needs Google/Outlook OAuth setup
• Video meeting links
  Create video call links for booked meetings.
  Needs an outside service: Daily. Can link to an external video provider; no native video network

Email marketing

• Drag-and-drop email builder
  Design marketing and newsletter emails with a visual editor.
  Needs an outside service: Amazon SES.
• Bulk email campaigns
  Send marketing emails and newsletters to segmented lists.
  Needs an outside service: Amazon SES. Requires a bulk email sending provider and deliverability setup
• Transactional email
  Send receipts, welcome and notification emails automatically.
  Needs an outside service: Resend.
• Email tracking
  Track opens and clicks on sent emails.
  Needs an outside service: Amazon SES. Tracking pixels and link redirects are buildable
• Dedicated IP delivery
  Send email from a dedicated IP for better deliverability.
  We can't build this. Requires owning mail infrastructure and IP reputation at scale

Forms, pages and websites

• Online form builder
  Build forms that capture leads directly into the CRM.
• Landing page builder
  Create and test landing pages with a visual editor.
• Website builder
  Drag-and-drop website and blog building.
  Simplified version. Simpler page builder; no full template marketplace or SEO suite
• Popups and calls-to-action
  Exit-intent popups and personalized calls-to-action.

Live chat and chatbots

• Live chat widget
  Chat with website visitors in real time.
  Needs an outside service: Firebase Cloud Messaging. Real-time messaging buildable; no telephony or mobile push at scale
• Chatbot builder
  Build rule-based chatbots to qualify leads and book meetings.

Service and support

• Help desk and ticketing
  Manage customer support tickets in a shared inbox.
  Needs an outside service: Gmail API and Microsoft Graph. Inbox sync to Gmail/Outlook needs separate mailbox integration
• AI customer agent
  Automatically resolve customer inquiries with AI.
  We can't build this. Needs hosted AI model plus HubSpot's trained support data

Analytics and reporting

• Dashboards and reports
  Build dashboards and reports on marketing and sales performance.
• Multi-touch attribution
  Revenue attribution across touchpoints and customer journeys.
  Simplified version. Simple first/last-touch attribution only; no large-scale analytics

Automation and AI

• Marketing automation workflows
  Automate email sequences, lead scoring and task workflows.
• AI content writer and email writer
  Generate and refine marketing copy with AI.
  Needs an outside service: OpenAI or Anthropic API. Requires an AI model API
• AI prospecting and data agents
  Autonomous agents that find buying signals and launch outreach.
  We can't build this. Depends on proprietary data sources and large-scale AI infrastructure

Payments and quotes

• Quotes and invoices
  Send quotes and collect payments from customers.
  Needs an outside service: Stripe. Built with Stripe; payment processing is third-party
• Subscription management
  Manage recurring billing and subscriptions.
  Needs an outside service: Stripe. Basic recurring plans via Stripe; no full revenue operations suite

What you’d bring

We write all the code. These features only work on outside services, and those accounts are yours to open and pay for directly.

What we can’t build

• Conversation intelligence. Needs telephony, transcription and AI services; not buildable as-is
• Business insights and company data. Depends on HubSpot's proprietary company database
• Dedicated IP delivery. Requires owning mail infrastructure and IP reputation at scale
• AI customer agent. Needs hosted AI model plus HubSpot's trained support data
• AI prospecting and data agents. Depends on proprietary data sources and large-scale AI infrastructure

Build only the HubSpot features you use

Pick your features, choose what it connects to, and see the price before you start.