Hotjar (Contentsquare) lists 22 features. How many does your team use?

Heatmaps, replay and funnels are buildable, but the AI analysis, mobile SDK capture and 1.3M-site data network are not replaceable by a custom app.

Heatmaps

• Heatmaps and Attention Maps
  See where users click, hover and scroll on pages, with attention maps.
• Zoning and content element metrics
  Measure engagement and conversion per page element.

Session Replay

• Session recordings
  Replay user sessions including mouse movement, clicks, taps and swipes.
• AI session summaries
  One-click summary highlighting key moments in a session.
  Needs an outside service: OpenAI or Anthropic API. Needs an AI model subscription; summary quality depends on that model.

Funnels and Journeys

• Funnels
  Visualize drop-off at each step of key flows.
• Journey analysis
  Map entry-to-exit user paths and what drives return visits.
  Simplified version. Basic path analysis buildable; cross-site analytics at scale is cut.

Errors and Performance

• JavaScript error monitoring
  Capture and group front-end JavaScript errors and affected users.
• Performance monitoring
  Track page load speeds and their effect on behaviour.
• Alerts
  Notifications when experience metrics change.
  Needs an outside service: Resend. Email alerts need a transactional email service.

Surveys and Feedback

• Surveys
  Create on-site surveys and collect responses.
• AI survey summaries and sentiment
  Summarize responses and detect sentiment.
  Needs an outside service: OpenAI or Anthropic API. Sentiment needs an AI model; custom-trained models are not included.
• Survey follow-up invitations
  Invite respondents to follow-up interviews by email.
  Needs an outside service: Resend. Needs a transactional email provider.

AI and Sense

• Sense AI insights and chat
  Plain-language questions about data with recommended next steps.
  Needs an outside service: OpenAI or Anthropic API. Achievable with a hosted LLM over your own data; not the proprietary Sense model.
• LLM Connect (MCP)
  Query analytics from ChatGPT, Claude and similar tools.
  Needs an outside service: OpenAI or Anthropic API. MCP server is buildable; depends on the AI client platforms.

Data Capture and Integrations

• Automatic interaction capture
  Capture all user interactions without manual tagging.
• Third-party integrations
  Connect to Slack, Jira, Unbounce and other tools.
• Mobile app analytics
  Analyze native mobile app journeys.
  Simplified version. Possible via a React Native SDK we build; native SDK parity is cut.

Experimentation and Merchandising

• A/B experimentation
  Test and optimize experiences.
• Merchandising analysis
  Spot missed revenue opportunities in product listings.

Business Impact and Attribution

• Impact quantification
  Link experience issues to conversion, revenue and retention.
• Attribution analysis
  Show which sources drive conversion.

Conversation Intelligence

• Customer conversation analysis
  Analyze customer contact conversations for reasons they reach out.
  Needs an outside service: OpenAI or Anthropic API + Deepgram. Needs AI and transcription services; quality depends on them.

What you’d bring

We write all the code. These features only work on outside services, and those accounts are yours to open and pay for directly.

Build only the Hotjar (Contentsquare) features you use

Pick your features, choose what it connects to, and see the price before you start.